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Oriflame in brief

Founded in 1967 by two brothers and their friend, Oriflame is now an international beauty company selling direct in more than 60 countries worldwide. Its wide portfolio of Swedish, natural, innovative beauty products are marketed through a sales force of approximately 3.6 million independent consultants, who together create annual sales exceeding some €1.5 billion.

Oriflame offers the leading business opportunity for people who want to start making money from day one and work towards fulfilling their personal dreams and ambitions through its unique business concept - Make Money Today and Fulfil Your Dreams Tomorrow™.

Respect for people and nature underlie the company’s operating principles and are reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange.

Brief facts
1.5 billion Euros in annual sales
Approx. 3.6 million Consultants
8000 employees
A product range of approximately 1000 cosmetics products.
Co-founder of World Childhood Foundation.
Global R&D Centre with more than 100 scientists
5 own production units in Sweden, Poland, China, Russia and India
Listed on the Nasdaq OMX Exchange since March 2004
Products based on natural ingredients, never tested on animals
Operations in more than 60 countries of which 13 franchisees

Core values

Togetherness, Spirit and Passion

Togetherness, Spirit and Passion are the three fundamental values of Oriflame. Trusting these values we feel confident that we can succeed in a competitive business while at the same time help make the world a better place.


People who work together and share the same goals achieve greater results. They motivate each other and know that pulling together is more rewarding than going it alone.


People with a can-do spirit have a winning attitude and never give up. They are committed to do what it takes to succeed.


Passionate people have the power to change the world. They love what they do, they believe in it. They know deep down that they can make a difference.